From Hero to Zero

“Music is always changing and the changes are unpredictable,” said the great Billy Sheehan. That is true for music as an art form, for the marketplace that asks for it, as well as for the business that seeks to monetise any music product. 

In our vlog series, we talk to artists from all genres and corners of the world, about the driving forces that constitute our contemporary music universe. We want to find how the breeding grounds of music have changed and what this means for the creatives all around the world today.

Join us, when we talk to heroes to make sense of the alleged zero – the music business.

By Simon Kurt & Sebastiano Mereu