World Festival of Music and Tourism

To promote music as a powerful driver of travel and cultural exchange—attracting visitors from around the world in search of authentic and immersive experiences—the Democratic Republic of Congo’s initiative to host the first edition of the World Festival of Music and Tourism in Kinshasa, from July 16 to 18, 2025, highlights the importance of cultural diversity as a lever for tourism and economic development.

When music goes hand in hand with tourism, it offers distinctive and memorable cultural experiences, making music tourism an emerging trend and a global opportunity. This phenomenon goes beyond concerts and festivals, also encompassing other forms of celebration such as gastronomy, showcasing diverse culinary traditions and emphasizing the role of cuisine in tourism across both sides of the Atlantic.

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