Ethical Media Alliance

Ethical Media Alliance (EMA) is a non-profit initiative creating sustainable models for public-interest journalism. 

In an age ruled by algorithms and AI, trustworthy information is disappearing fast. EMA builds practical, win-win solutions that help independent media survive and grow.

Our tools include:
• Ethical Media AdNetwork – an ethical display system where 50% of every ad goes directly to newsrooms based on the number of journalists they employ.
• Ethical Content Marketplace – editorial projects open for co-production with responsible partners.
• PressPay – a micro-payment system that distributes your monthly contribution to the journalism you value most.

EMA currently supports 20+ public-interest outlets and is expanding globally. Join us in rebuilding a healthier information ecosystem.

Learn more: https://www.ethicalmedia.eu/about