Erica in the Middle

I'm Erica, and I'm figuring out what I want work and life to look like at 39 after leaving corporate, starting my own business, moving my family to Spain, and burning out.

Right now, I'm helping my husband launch CAN Fixed so we can bring him home from traveling for work, supporting my daughter as she develops her clothing brand, and finding my own spark again.

After building my own business and burning out, I'm doing things differently this time. I'm sharing the decisions, outreach, experiments, setbacks, and lessons as they happen.

Expect honest conversations about ambition, motherhood, changing direction, and building businesses around the life we want. I bring my experience as a former Google and Indeed recruiter, a business owner, and a mom living in Spain.

I'm making room for the fact that what I want can change.

If you're figuring out your next chapter too, follow along.