Eli Igra Serfaty

I’m Eli Igra Serfaty, CEO & Co-Founder of MAIA Digital, a LinkedIn growth agency working with B2B companies, founders, and executives to build trust, visibility, and demand through LinkedIn.

I’m the host of Category Leaders — a podcast exploring how founders, operators, and creators build category authority, credibility, and influence in B2B, SaaS, and tech.

Category Leaders goes beyond tactics. The conversations focus on:
– How leaders earn trust before attention
– How categories are shaped through content and distribution
– How LinkedIn has become a core surface for credibility in B2B
– What it really takes to stand out in crowded markets

On this channel you’ll find:
– Full episodes and clips from the Category Leaders podcast
– Conversations with category-defining leaders
– Insights from building MAIA Digital and working closely with B2B leadership teams
– Practical perspectives on LinkedIn, personal brand, and modern B2B growth