Eatphoria

Founded in 2025 and operating since 2014, Eatphoria is a quick-service restaurant group that’s been building and running virtual multi-brands for over a decade. Today, it runs a varied portfolio of brands designed to help franchise partners trade across all dayparts and boost profitability.

Its flagship brand, Wraps & Wings, is a premium QSR focused on wraps, wings, burgers and chicken. It currently operates five physical restaurants alongside dozens of cloud kitchens, serving more than one million customers each year.

Wraps & Wings sites also host Eatphoria’s wider brand family, including Eggsquisite for breakfast and all-day brunch, Holy Bagel for bold toasted bagels, Mad About Doner for premium Halal, slow-cooked meats, and Dim Dum, inspired by Korean street food. Eatphoria also works with international partners such as Baskin-Robbins, adding global favourites to its mix.