Dr. Rebeka Pop | Marketing Insights

Welcome! On this channel, you’ll find marketing insights where science meets business—breaking down the gap between marketing theory and real-world strategies.

I’m Dr. Rebeka Pop, Co-Founder and CRO at Enaks, a market intelligence agency. With a PhD in Marketing, I’ve worked across academia and business, blending research with hands-on marketing experience.

As a researcher, associate lecturer, and business professional, I’ve seen every side of marketing—from the science to the strategies that work (or don’t) in the real world.

Here, I simplify complex ideas into quick, actionable lessons on consumer behavior, strategy, digital marketing, and trends—for business pros and curious minds alike.

New Shorts on marketing strategies and insights every Tuesday and Thursday!