Dig Deep with ROOT

Welcome to Dig Deep.  I’m Kuvy Ax, founder of ROOT, the good food agency.  We’re a seasoned and award-winning PR, marketing and social media agency devoted to supporting and promoting good food — to those who grow it, make it, sell it and bring it to life. We’ve been supporting better brands with storytelling and relationship-based marketing from our HQ in Boulder, Colo - the epicenter of the natural products industry - for almost 25 years. 

I’m the daughter of a hippy cook who became a master gardener and organic farmer, which pretty much explains why I’m a farmer fangirl and an obsessive foodie with a touch of health nut. I love nothing more than to share good food news, and support people who are making the world a better place through food. 

Here at Dig Deep we tell some of those stories, learn about new products, and chat with natural products experts about tips, trends and the things they’ve learned along the way.