Design and Bloom Flower School

Happy you’re here.
I’m Dee Baunsgaard Lennard, a Danish-trained, award-winning floral designer with over 30 years in the floral industry. Throughout my career, I’ve worked mostly as event head designer, educator, and speaker across North America  and teaching has always been at the heart of what I do.
On this channel, I share the foundations of confident floral design. You’ll learn strong mechanics, colour relationships,  and the principles behind natural, organic Scandinavian style. My goal is to help you move from uncertainty to clarity,  so you can design with intention and trust your own eye.
Whether you’re a beginner, growing your skills, or considering flowers as a side project,  you’ll find practical, step-by-step guidance here.
If you’d like deeper instruction, I’ve created a beginner floral design course where I guide you through technique, structure, and creative confidence.


 Sign up for info on designandbloom.com🌿