Density

Density builds sensors and software that help companies understand how people use their spaces. Businesses of all sizes, from high-growth startups to Fortune 500 companies, use our insights to deliver a better experience and a higher ROI on every square foot.

Founded in 2014
When we founded Density, we wanted to answer a simple question: How busy was our favorite coffee shop? We didn't get why there was an API for the weather forecast but nothing to count how many people were in a space. We thought “counting people” by then was a solved problem.

We looked for viable technology and found tons of products—stereoscopic, ultrasound, thermal, PIR, AIR, cameras, WiFi tracking, bluetooth, etc. They all had trade-offs—they were unreliable, inaccurate, expensive, invasive, slow and so on. So we decided to build it ourselves.

What began as a weekend project has become an ongoing journey working to develop a standard platform for counting people. There’s so much left to do.