David Sunton

David Sunton explores the intersection of leadership, strategy, and execution in modern organisations.

This channel is focused on how decisions really get made inside businesses — and why good strategies often fail in practice. Through short executive videos and deeper thought pieces, I examine leadership operating models, accountability, organisational structure, decision design, and the behavioural dynamics that shape performance.

Rather than tactical marketing tips or trend commentary, the content is grounded in real executive experience and is designed for CEOs, CMOs, general managers, founders, and senior leaders who want to improve how strategy translates into action.

Topics covered include:
Leadership decision making and accountability
Strategy execution and operating models
Marketing, growth, and organisational effectiveness
Executive alignment and governance
The practical realities of transformation

My website: davidsunton.com