Darren Whitaker-Barnett

Welcome to the official YouTube channel of Darren Whitaker-Barnett — New Zealand entrepreneur, author, Australasian CEO of the Year 2021, founder of WhosOnLocation and Kudosync, and now doing something I've never seen anyone in the leadership space do before: making music.

My songs are about discipline, aspiration, and the human spirit. About the daily grind nobody sees. About the people who refused to drift when the ground shifted beneath them. This channel launched with Goal Machine — a 12-track album mapped to my book of the same name — and will grow from there.

Because the missing ingredient in most performance frameworks isn't knowledge. It's feeling. And nothing speaks to emotion like music.

Stories about discipline, purpose, and what it takes to perform at your best.

North star: help 100 million people turn potential into performance.

New Zealand 🇳🇿