Borrowed Swagger

Ever wondered why some people walk into a room and own it?

Borrowed Swagger breaks down the confidence of the celebrities and characters everyone recognises, and turns it into something you can actually use. Every video takes one famous example of confidence, from TV legends to Hollywood stars, and shows you how to borrow it for your own life: at work, in tough conversations, and anywhere you need to show up as your best self.

I’m Ben. I served in the British Army, and I’ve spent years in recruitment watching what separates the people who hold a room from the people who shrink in it. Confidence isn’t something you’re born with. It’s something you can learn, and some of the best teachers are the people we already watch on screen.

New videos every week. Subscribe and start borrowing.