Dan Kelly | Home Service Marketing & Sales

Most home service owners spend a lot of money on marketing without really knowing what’s working, what isn’t, or what they should be paying attention to.

This channel is about changing that.

I talk about marketing and sales for roofing, remodeling, and other home service companies — SEO, Google Ads, Local Services Ads, websites, lead follow-up, CRM, sales, AI, tracking, and everything that goes into turning marketing into actual jobs.

A lot of what I talk about comes from questions I hear from contractors, things I see while working on their marketing, and lessons I’ve learned doing this every day.

The goal is to help you understand your marketing well enough to make better decisions, know what questions to ask, and have a better idea of where your money is actually going.