10-20-30 Project

Coach Santa is a sports and community initiative that uses fun, kindness, and the power of youth sport to help young athletes build confidence, leadership, teamwork, sportsmanship, and community connection.

Powered by the 10-20-30 Project, Coach Santa serves as an early delivery platform for many of the values that sit at the heart of the broader 10-20-30 Project philosophy — helping young athletes understand the connection between sport, leadership, kindness, and community.

This channel shares:

Weekly Coach Santa videos
Mission of Kindness content
Team and rink visits
Community stories
10-20-30 Project programming
Youth leadership and sportsmanship initiatives
Special events and partnerships

From hockey rinks to gyms to schools and community events, Coach Santa’s Mission of Kindness is built around one simple belief:

Where Sport Meets Kindness.

And remember Coach Santa’s three rules for playing sport:

Rule #3: Have Fun
Rule #2: Have Fun
Rule #1: Have Fun