Cliff Eala

Cliff Eala is a behavioural strategist, technologist, and author. He uses behavioural science to drive customer and employee behaviour change as CEO of BS Works. He built several businesses, including an intelligent lighting firm with customers across 10 Asian countries and a software company he successfully sold.

He serves as board director for UnionDigital Bank and several other companies. He was a director at Magenic until its acquisition by Cognizant (NYSE: CTSH). He authored the book Sh*tty Places & Selfish People and teaches in a master’s programme at the University of Asia and the Pacific.

He holds an MSc in Behavioural Science (Distinction) from the London School of Economics, an MBA from Ateneo Graduate School of Business, and a Master’s in Philosophy from the University of Navarre, Spain.