Clever Product Development

Hi!

I’m Andrea, and I created this channel to share business strategy tips that I hope will help new product creators reduce the rate of product failures, and increase the profitability of their successful creations.

To achieve that, I share (among other things) some of the knowledge I acquired as a strategy consultant working on marketing, pricing, and product development strategies for over 10 of the world’s top 20 pharmaceutical companies (among others). 

The thing is, while it’s true that a couple of methodologies are a bit complex, the vast majority can be implemented by ANYONE that can add/subtract and multiply/divide… or use a spreadsheet (and bit of common sense, which is always useful in life ;-))

So is you’re creating your own products or services and need some product development, strategic marketing, and pricing strategy tips, you’ve come to the right place! :-)