Chet's Rules of the Wild

Welcome to Chet’s Rules of the Wild — the campfire corner of Kempain Family Outfitters.

Here, you’ll meet Chet the raccoon — coffee in paw, flannel on his back, and a rulebook full of rugged (and slightly questionable) outdoor wisdom. From survival tips that might save your hide to jokes that’ll keep the fire crackling, Chet’s got something for every camper, hunter, and outdoor misfit.

☕ Subscribe for new rules each week — quick hits of wilderness humor, survival wisdom, and a dose of raccoon reality.

🌲 Check out one-of-a-kind outdoor gear, apparel, and gifts at Kempain.com
 — designed and illustrated by hand to keep you outfitted for adventure.