CherryAid Marketing

Whether you’re online, offline, or somewhere in between, I help product-based businesses make smarter, insight-led decisions that drive growth. I specialise in category management & marketing strategy for FMCG brands, manufacturers, and retailers - helping you understand your market, build stronger buyer conversations, and grow with purpose.

From NPD to range reviews, pitch decks to performance deep-dives, I’ll help you gain the clarity you need to make better commercial decisions — and turn insight into action.

I’m your plug-in partner. I’ll work with you, not just for you - shaping strategy, building stories buyers care about, and providing the structure and support to make growth feel possible again.

And once you’ve got the category insight, I help you use it - through joined-up marketing direction that aligns with your goals, connects with your audience, and supports retail growth.