What Brands Want | The Podcast

Welcome to What Brands Want, hosted by Danilo Tauro and Jay Friedman, the podcast dedicated to bringing the honest conversations between brands and tech partners that usually happen behind closed doors right out in the open. Navigating an ecosystem of over 15,000 adtech and martech partners isn't easy. We cut through the pitch decks, corporate jargon, and panel speak to uncover what both sides of the table actually want. 

What you’ll find on this channel:
1) The Brand Edition: Senior marketers and transformation leaders reveal what they really need from vendors, how they make technology decisions, and how they solve real revenue problems
2) The Vendor Edition: Sell-side leaders share what it takes to build trust, navigate enterprise procurement, and land lasting partnerships

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