CRM Shouldn't Suck

From Christopher Smith, CRM expert and host of Sales Lead Dog, comes CRM Shouldn’t Suck—a practical guide to avoiding the pitfalls that lead to CRM failure. Packed with real-world stories and insights from over 30 sales leaders, this book offers proven strategies to build a CRM that drives growth and avoids costly setbacks. Whether you're starting fresh or fixing an existing system, CRM Shouldn’t Suck provides the tools to turn CRM chaos into success.