CPG Insiders Podcast

Welcome to CPG Insiders—the ultimate cheat code for scaling your consumer-packaged goods brand.

95% of new consumer products fail. We’re here to make sure yours isn't one of them. Whether you're taking a concept to market, scaling e-commerce, or fighting for shelf space in major retailers, we give you the unvarnished truth on how to play to win.

Join us twice a month for real-world tactics to manage risk and grow exponentially. We cover:
• Customer psychology + problem-solving
• Broker + retail buyer relationships
• Premium pricing + protecting margins
• Creative messaging + exponential ad budgets
• In-store strategy + promotions

Hosted by Dr. Mark Young and Justin Girouard of Jekyll + Hyde Labs, bringing decades of trench-tested retail advertising and strategic CPG experience.

📚 THE RETAIL BLUEPRINT IS HERE!
Want to get on the shelf? Grab Mark’s new book: The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand. Click the link in our profile!