Built, Not Pitched

What really happens inside the teams that build iconic hardware? Built, Not Pitched goes behind the product launch to uncover the engineering decisions, design trade-offs, and honest failures that shaped the devices you know, from the people who actually built them. No CEO spin. No investor pitch. Just the raw, practical truth from principal engineers, industrial designers, and technical leads at companies like Swarovski, and teams behind products from Apple, GoPro, Tesla, and beyond. Hosted by Francisco, a 4x hardware startup founder, founder of FullCycle, European hardware development partner, advisor and mentor of dozens of hardware startups, this show is built for CTOs and technical leaders who are making these same decisions right now. New episodes monthly.