The Reference Room by Britt Joie

I'm Britt Joie, a brand strategist for multi‑hyphenate women. I make sense of what you can't put your finger on.

For several years, I've shaped how brands like Apple, Samsung, Meta and Airbnb are perceived. Here, I turn that same eye on people: how identity, taste and psychology decide what we notice, trust and remember.

On this channel: brand archetypes, personal branding for people who do many things, founder positioning, and the references behind the most coherent brands in culture. Expect depth, the occasional deadpan observation, and absolutely no trend audio.

You can't be authentic until you know what's yours. Let's find out what's yours.

Work with me: aetura.co/britt