Branding for Greeks

Branding for Greeks with George Karagiannis is the first Greek podcast about brands and branding. His goal is to analyze why branding is much more than the latest marketing hype tool and explain why everything is branding. George, completing more than 25 years in the field of communication and branding and the last 20, as founder and creative director of 2yolk, has helped many brands, domestic and international, to successfully tell their own story. Through this series of podcasts, he'll talk us through everything from what it means to brand to why our reptilian brain is brands' best friend. His desire is to help businesses, from a startup up to multinational companies, to understand in simple terms the power of branding and to start an open discussion about brands in Greece.