BowFlex Global

BowFlex is a global leader in home fitness innovation, empowering people to move with confidence and purpose for everyday life. Since 1986, BowFlex has been redefining at-home workouts with smart, space-saving strength and cardio solutions designed for real homes and real routines.

From iconic SelectTech® adjustable dumbbells and home gyms, to high-performance treadmills, Max Trainer® hybrid machines, and indoor cycling bikes, BowFlex offers versatile equipment that adapts to different fitness levels, goals, and lifestyles. Our connected training ecosystem helps users stay motivated, track progress, and enjoy workouts that feel intuitive and personal.

Whether you’re building strength, improving endurance, or simply moving more at home, BowFlex is here to support every step of your fitness journey—making movement feel good, accessible, and sustainable for the long run.