Patrick Manning · GenX UGC Creator

I was born in 1965. I sold things face-to-face for thirty years before a camera ever pointed back at me.

Now I create UGC for brands that want to reach men in their fifties and sixties — a demographic with serious purchasing power and almost no one speaking to them directly.

I shoot from a real garage, a real river house, a real kitchen, a real coffee maker. The products GenX men actually buy and use: coffee and pantry staples, home fitness gear (rowers, rebounders, kettlebells, resistance bands), outdoor cooking and grills, power tools and lawn equipment, generators and shop gear, recovery and wellness, men's apparel and grooming, supplements, trucks and gear, and home lifestyle products that work in a real house, not a studio.

If you're a brand that's been wondering why your ads land flat with older men, it's because the people making them don't look like the people buying.

I do.

For brand work: patrick@bornin65ugcwithpatrick.com
Western Kentucky · Middle Tennessee