Under the Influence Africa

Under the Influence was founded with the mission of bringing better beverages into Africa, from independent winemakers and distillers, direct to our customers.

We operate directly into 26 African countries and have regional offices in Stellenbosch (South Africa), Lusaka (Zambia), Mauritius and Nairobi (Kenya), along with Partner offices in major centres.

​We source wine and spirits products directly from the top producers in South Africa and abroad. Through our unique set of training and list management services, we ensure our clients can maximise their returns on their beverage offering, whilst offering the ultimate Guest experience.