Beginner's Mind with That Fig Tree

Beginners Mind with That Fig Tree is a series that explores the intersection of brand strategy, culture and leadership through grounded, thought-provoking dialogue with people shaping how we work, live, and grow.

We go beyond theory to uncover real-world playbooks: how leaders make decisions, balance creativity with commerciality, navigate uncertainty, and bring strategy to life. Whether it's through data, design, behaviour, or storytelling — we ask the questions that connect business impact with human insight.

Guests include CMOs, founders, Olympians, academics, neuroscientists, strategists, and operators — all curious builders with strong points of view on modern leadership, marketing innovation, and the cultural shifts shaping today’s world.

This series is produced by That Fig Tree, a Singapore-based market research and cultural insight consultancy helping global brands decode complexity and discover new levers for growth in quantitative, qualitative, analytics & AI spaces.