Bedtime Stories by World Literacy Foundation

Sleep.8 Presents Bedtime Stories is a series of videos in which prominent public figures read aloud from storybooks to inspire a love of the written word in children from an early age. Broadcast in UK shopping malls and online, beginning on World Book Day 2024 and reaching 10 million households in the first week, the series aims to raise awareness around children's literacy. 

The new video series has been created by home lifestyle brand Sleep.8 and retail media owner Limited Space in collaboration with the World Literacy Foundation, ultimately aiming to improve literacy levels in the UK.