Be Coyote

Welcome to Be Coyote. If you love beauty but not the pressure, the filters, or the idea that your skin needs fixing, you're in the right place.

We’re an Australian beauty brand focused on kind, skin-loving makeup that supports your skin at every stage of life. Our products are vegan, cruelty-free, and gentle enough for sensitive or acne-prone skin. Whether you’re dealing with dryness, fine lines, hormonal changes or mature skin that just wants to breathe, we’ve got you.

On this channel, you’ll find easy makeup tutorials made for real skin, thoughtful tips from our founder Ellana, and honest chats about the beauty journeys we’re all on. We’ll walk you through our favourite nourishing ingredients, show you how to simplify your routine, and spotlight stories from our incredible community.

Beauty should feel good, not complicated. And it should work with your life, not against it.

Kind beauty, for every chapter. Hit subscribe and join us.