The Institute of Applied CX Science

Customer experience, measured in money. Short lessons from Ahmad Samir on what service friction costs a business, how to price it, and what AI in customer service saves once repeat contacts are counted.

23 years in customer operations, from contact-centre agent to CX director. Founder of the Institute of Applied CX Science.

Training, audits and talks: ahmad.samir@appliedcxscience.com

Contact Email: ahmad.samir@appliedcxscience.com

Links:

Website: appliedcxscience.com

LinkedIn: linkedin.com/in/ahmadsamir-cx