AltCMO Construction Marketing

The AltCMO Podcast is where construction leaders get real marketing advice, built for the industry, not borrowed from it.
Hosted by Ryan Kovach and Perryn Olson, each episode cuts through the noise to tackle the real growth challenges facing contractors today: niche focus, sales and marketing alignment, brand clarity, hiring strategy, and building sustainable revenue pipelines.
Whether you're a general contractor, specialty trade, or AEC firm, you'll find practical strategy from CMOs who've actually worked on jobsites.
No jargon. No theory. Just actionable advice from people who know the difference between ENR and EMR.
Subscribe and start building momentum.