Alex M H Smith

I'm Alex, author of No Bullsh*t Strategy and advisor to some of the world's greatest brands and leaders.

Everyone knows the world is changing fast. Building is cheaper. Analysis is instant. Iteration is constant. Barriers to entry are dropping everywhere.

The future is uncertain. But one thing won't change:

Those who think best will win.

In business we have a word for this: strategy.

Strategy defines your offer, your uniqueness, your focus—and ultimately, how you win.

It's a pretty big deal.

So it's a shame most of it is, if we're honest, bullshit. Generic, timid thinking that amounts to little more than a bunch of "best practice" initiatives.

We used to get away with this. Things moved slow. We'd be fine.

Those days are gone.

Today, real strategy matters.

The creativity to see what data doesn't show. The courage to make one clear decision. The charisma to bring people with you.

This is strategy.

And it's what I'm here to help you with.