Beverage Alcohol Consultants (BAC)

Beverage Alcohol Consultants (BAC) is where industry strategy meets barstool banter. I blend 15+ years of experience in the alcohol & CPG world with a human, candid approach to helping brands thrive.

From bartending on a budget to crafting healthier, lower-ABV twists on crowd favorites, each video tackles the real-world forces shaping consumer drinking habits and how brands can adapt.

Expect interviews, cocktail builds, and straight talk about what’s really driving (or stunting) sales and depletions, plus ideas to turn challenges into opportunities.

If you’re a founder, marketer, investor, or just a curious drinker: join me as we mix strategy with creativity.