ASSFACE Diet

Welcome to The ASSFACE Diet® —The ASSFACE Diet is a real, science-backed diet with a ridiculous name and a donkey named AJ (ASSFACE Jack) for a mascot.

We help people cut added sugar, eat real food, and stop falling for crap nutrition advice.

Created by Erika Rawes—journalist, nutritionist, personal trainer, and weight loss realist.

Expect short videos. Blunt facts. No BS.