BEFORE THE ALGORITHM_

Before the Algorithm is an audiovisual archive dedicated to exploring the evolution of pop culture across the decades.

From the era of mass television and shared global phenomena to digital fragmentation and personalized consumption.

This project doesn't seek to romanticize the past or criticize the present.

It seeks to understand how technology transformed the way we watch, listen to, and share stories.

Because culture doesn't just change because of what is created… it changes because of how we consume it.