AI in Medical Affairs: Road to 2030

AI in Medical Affairs: Road to 2030 is a video series from MphaR exploring how Artificial Intelligence is reshaping Medical Affairs in the pharmaceutical industry — right now, and in the years ahead.

Hosted by John Lawrence, Medical Writer at MphaR in Cambridge, US, and Natalja Denisova, VP Head of Medical Affairs based in Switzerland, with over 20 years of industry experience. Each episode takes one real-world scenario — from MSL insights to Advisory Boards to HCP education — and examines where Medical Affairs stands today, what practical steps teams can take next, and what the landscape might look like by 2027 or 2028.

No hype. No theory. Just honest, experience-driven conversations about AI in a field that is navigating genuine transformation.