AI: So What?

I make sense of AI for business owners without the hype.

AI is going to change everything. Okay. So what?

I’m Mike Farley. I’ve spent more than 30 years helping businesses with branding, marketing and strategy. Now I’m trying to make sense of AI the same way I’ve always approached business: ask good questions, skip the jargon, follow the money and figure out what actually matters.

We’ll talk about AI tools, jobs, agents, marketing, data centers, energy, billion-dollar bets, spectacular failures and whatever happens next.

I’m not an AI scientist. And I’m suspicious of anyone who claims to know exactly where all of this is going.
But I do know the question worth asking:

What does this mean for you, your business and what you should do next?

That’s the So What?

SUBSCRIBE. We’ll figure it out together.