A22 Sports Management

We are a European sports development company changing European club football for the better.

A22 Sports Management was formed to sponsor and assist in the creation of the new European Super League. We recognise European football's rich heritage and see the potential for a more dynamic, inclusive and sustainable future.

We believe club football at European level requires fresh thinking and can be meaningfully improved incorporating a profound respect for the game's traditions. We are committed to enhancing fan experience across both men's and women's football, while ensuring financial sustainability.

Following the CJEU's landmark ruling, A22 has launched a proposal for a new European Super League, with competitions for both men's and women's games. The proposal also includes innovative plans to launch the world’s leading direct-to-fan sports streaming platform, Unify, where billions of fans would be able to watch live all Super League matches for free.