GAN Z NATIONAL

Your video’s description is part of how YouTube’s algorithm figures out what it’s about. This means that the description plays a vital role in determining where your video gets suggested.

Take advantage of this by using YouTube analytics to find out what other videos your audience is watching.

You can then use similar language in your descriptions to reinforce these connections and appear as a suggested video more often


Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. the “SHOW MORE” button).

YouTube’s algorithm — and viewers — pay the most attention to this part of the description, so don’t wait until the end to say what your video or channel is about.



Your video’s description is part of how YouTube’s algorithm figures out what it’s about. This means that the description plays a vital role in determining where your video gets suggested.

Take advantage of this by using YouTube analytics to find out