5x5 FILM PROJECT | THE CAR IS THE CAMERA

5x5 FILM PROJECT  | THE CAR IS THE CAMERA.

A brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So we challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival.

There was only one requirement: USE THE CAR AS THE CAMERA.
Each film was shot using only the native five camera surround system.

Credits
Brand: Land Rover USA
Agency: Y&R New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: Marc Sobier
Associate Creative Director: Eduardo Quadra
Senior Copywriter: Paul Wood
Head of Production: Letitia Jacobs
Executive Producer: Mathieu Shrontz
Production Company: HeLo, Go Big Productions
Producer: Andrew Oppenheimer, Justin Moore-Lewy, Brian O'Hare
Film Directors: The Work - “Rover”    Purple Milk  - “Monday”    Mallory McMorrow - “Little Things”    Eddie Alcazar - “Rendezvous”