Audience Focus

Exploring the world of marketing strategy in 10 minutes or less. Like an artist approaching the canvas, strategists must balance conviction with the willingness to experiment. That’s why these videos will have an emphasis on brand and social media marketing. There is no one right way to build (or think about) a strategy…especially in those spaces.

With 15 years navigating marketing challenges for fashion houses, entertainment giants, and CPG brands, I've worked on successful campaigns and played a part in some duds. But the main takeaway? I've never stopped experimenting.

With Audience Focus, I won't attempt to 'strip away' the buzzwords because, well, buzzwords drive our industry. Instead, I'll try to dig into what they could mean and see how they could be focused on building actionable frameworks. I'll also chat through real-world case studies to investigate what drives genuine connection between brands and audiences. After all, the audience *is* the ultimate focus.