百年暨一甲子老店誼聯會

面對時代變遷及生活形態快速改變，經濟部商業司為協助歷史悠久的老店達成經營傳承目標並增進老店間情誼交流及經驗分享特成立「百年暨一甲子老店聯誼會」期藉由聯誼會的成立及運作掌握消費趨勢、加強顧客滿意、打響老店的知名度，同時刺激大眾消費，讓老店能夠有永續經營的原動力。

「百年暨一甲子老店聯誼會」除了服務會員促進彼此情誼及活絡產業外透過聯誼會力量，提高產業競爭力，為臺灣傳統老店開闢一條永續經營的道路積極參與國際展覽，並與各國老字號交流平台，藉由經驗分享達到雙贏局面讓優質華人品牌，得以在全世界佔有一席之地。

We are dedicated in discovering featured “Taiwan Time-Honored” stores, which possess huge tourism potential and cultural values. Through storytelling campaign and cyber-physical integration, we help them strengthen their management efficiency, reach out to new customers, and increase their brand visibility and added values. By business transformation and new market exploration, we further assist “Taiwan Time-Honored” stores to reshape their charisma and to inherit traditional Taiwanese culture, leading to a new wave of business revitalization.