TrueSport

We Value Champions. We Champion Values.

We support athletes, parents and coaches by partnering with organizations throughout the country to promote a positive youth sport experience. An experience that gives young athletes the tools to be leaders in life.

We’re powered by the experience and values of USADA – the U.S. Anti-Doping Agency. A trusted guardian, dedicated to preserving the integrity of competition at every level.

TrueSport is founded on three cornerstones:

Sportsmanship
Winning the right way – with respect and gratitude for teammates, coaches, parents, and competitors.

Character Building
Using the sport experience to develop positive whole-life attitudes and behaviors: perseverance, courage, honesty, and more.

Healthy Performance
Wellness-centric lifestyles that fuel athletic and personal success – in sport and in everyday life.

We’re all about the true essence of sport – integrity, respect, teamwork, courage, and responsibility.