Just a quick 5-min talk I gave at Startonomics Tokyo. Introducing some Japanese web / tech mascots and explaining my findings when I gave one of my own products a "mascot" - it increased signups and sales, and had various internal & external benefits.

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http://peashootapp.com

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Birthday present from a friend. We are both closet Trekkies. Don't tell anyone.

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A little Japanese boy presents flowers to girls after their piano peformances. He succeeds the first time, gets rejected on the second...his reaction is priceless!
He cries out in Japanese "NANDE?!?! which means WHY?!?!"

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http://www.kodama.hc.uec.ac.jp /spiral/

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http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/t alks/top10

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