Cannes Lion Award-Winning "Three Little Pigs advert"

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Cannes Lion Award-Winning "Three Little Pigs advert"

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This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.

Described by Adweek as a "masterpiece of craft and storytelling".

Winner of 'Ad of the Year 2012' by BBH London.

Winner of 'Best Crafted Commercial' at the British Arrow Craft Awards.

• Category

  Film & Animation

[claudia farin]

can't believe I had to watch and ad to watch an ad!

[JanaToNth]

I absolutely love this! Just taking a pause from many, many future views to comment how awesome the ad is.

[Deborah Rock]

I was in this advert, it was great to be part of it, so much fun and I made some good friends.

[joebstarsurfer]

So Guardian slaves how is the Dnotice committee different to the NSA?.

Google had one of theres at the last meeting.

[joebstarsurfer]

Lobbyists!!!!RobertMcAlpineLtd funding Thatcher and everything else.So much bullshit why cant the media write that ONE story which is at the center of corruption of England.

That story would change everything!.

[joebstarsurfer]

Graham Ovenden walks free after judged no longer a sexual threat

Good of the Guardian to ask why!!!.

[LegoMiester1]

when will the pigs ever learn? T_T

[joebstarsurfer]

The Guardian turns off comments on woolwhich attack.Who is the paper for again i forget.Rich people that love smoking but not cats.

[joebstarsurfer]

The Guardian doesn't know who peel holdings are well done idiots!!.Read the Eye it was in there last issue.