Walk the Walk

Walk the Walk came into being 25 years ago when just 13 women Power Walked the New York City Marathon in their bras to raise money  and awareness for breast cancer. What started out as a one-off fundraising event, has blossomed into a thriving multi-million pound charity, raising to date in excess of £142 million for vital breast and other cancers.

The charity was founded by Nina Barough who at that time ran her own production company. Nina woke one morning with what seemed like a 'fun' idea to Power Walk the New York City Marathon in decorated bras to raise money for a good cause. What makes the beginning of this story so magical is that Nina at that time had no experience of fundraising or taking part in a marathon nor did she know anyone who had been affected by breast cancer.