Wharton Future of Advertising Program

Motivated by an uncertain and shifting consumer, media and technology landscape, the Wharton Future of Advertising Program (WFoA) was launched in 2008 in Wharton's SEI Center for Advanced Studies in Management. Our mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. We provide an intellectual hub where industry leaders and academics from around the world can challenge the current mental models of advertising and share their visions for what the wonderful future of advertising can be.