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Vision Critical

Avianca - Vision Critical Customer Story

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Discover how Avianca Airlines used their insight community to allow valued customers to be co-pilots in their re-branding process. Show less
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At Vision Critical, we've built a strategic research approach that brings together the best people, ideas and practices for the digital age -- blending interactive technology, strategic research, and Insight Communities expertise.

VC Product Suite Play

Vision Critical Insight Communities are for CMOs, Customer Insight Managers, Market Researchers, product delivery teams, and anyone who wants to gain deep insight from their customers and prospects.

Our software and expertise make it easy to build and nourish your online communities. Get to the heart of how your customers think and feel. Engage in meaningful dialogue that is instantaneous and transparent. Make intelligent business decisions based on timely and accurate customer feedback.

About Us Play

Visionary Technology, Critical Thinking

At Vision Critical we build online platforms that facilitate two-way communications with customers, employees and citizens in contexts ranging from market research to civic engagement. We help our clients ask better questions, listen more intently, and learn what the people they care about think and say. Over 600 organizations around the globe, including a third of the top 100 brands, have come to rely on the private online communities developed and supported through our cloud based software and global services. We are at the forefront of the smart, online communities movement, and are working with our customers to make conversations ever richer, more insightful and further connected with their wider social data.

We believe that the essence of consumer/citizen sentiment measurement is two-way dialogue - whether through structured surveys or guided peer-to-peer discussions. We combine the art of design, robust engineering and sector specialists to make this dialogue meaningful, efficient, and comprehensible.

At Vision Critical we deploy over 2.5 million survey invitations per month across 26 languages, most of which involve the millions of consumers and citizens who are members of the online Insight Communities that we build and support. The cloud based software that powers these engagements is built around our Sparq ™ platform which matches an accessible user interface with fully featured modules for survey authoring, community management, discussion forums and reporting.

As a solutions company we provide professional support services, either directly or through our partner channels, to enhance our technology. Our experts play a dual role; first, they guide and often execute client assignments using our software. Second, they play an integral role in the development of our platforms and applications.

Vision Critical continues to invest heavily in R&D, new sales capacity and in IT infrastructure. With offices across North America, Europe, Asia and Australia, we offer a truly global perspective in almost every industry niche, from consumer goods, retail and technology to financial services, health, public affairs and media.
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